Backstory
I started drawing pictures on my dad’s computer when I was about seven years old. That sounds completely ordinary today, but this was the ’80s and it was remarkable that we A) had a computer in the first place, that B) our computer had a mouse, and C) it had a color screen. Using early Paint, and a drafting program that evolved into what is now AutoCAD, I spent countless hours drawing cars and airplanes. In high school I started playing with photo retouching software and eventually got my hands on a copy of Photoshop — abusing the Filters menu as I went. This early playing laid an uncanny foundation for a career in design.

I also spent most of my childhood glued to PBS. Starting with Mr. Rogers on up, I eventually became an avid Newton’s Apple and 321 Contact fan. I loved Star Trek, was fascinated by the Space Shuttle and had some manner of aspiration toward being an astronaut. Being the son of a chemical engineer, I was happily immersed in how things work. I always wanted to see the underside of things — to see what they’re made of and how they work.

Starting college as a chemical engineering major, I spent three years studying chemistry, physics, computer programming, calculus, and mechanical statics. I’d picked up a communications minor which required basic coursework in design software, but more interestingly it included classes in interpersonal communication, writing and public speaking. Long story short, I started doing design on the side and that brought about a completely new direction in my education and ultimately my career. I’d found a passion in brand building that I just never had in engineering. Two years later I graduated perhaps a bit too well-rounded with a degree in Graphic Design. I’ve now spent the better part of a decade using design, language and technology to solve communication problems for hometown small businesses and multi-billion dollar corporations. My “big break”, if there is such a thing in advertising, came in 2006 when I got to art direct a comprehensive rebranding effort for Gateway Computers. This included writing much of their brand book, refreshing their logo, plus writing and art directing a lot of ads. That was fun — helping a household name like Gateway find its voice again. My multi-disciplinary approach has evolved into something I call Brandgineering. Lately I’ve taken Brandgineering beyond just branding and advertising and am now using my talents in the world of product development.

Outside my working life, I have a lot of passion for transportation. If it’s got wheels, I’m into it. My two major focal points right now are MINIs and scooters, but I’m really interested in where transportation is going right now in terms of alternative fuels and even alternative vehicle types. I love to build things, to take stuff apart, and to imagine new uses for things I find lying around. I’ve built my very own workshop, The Lab of Doom, in my basement garage and can be found there most weekends tinkering with one thing or another. I watch a lot of Discovery Channel, spend a lot of time on Twitter, and even play a bit of Xbox. Thanks for stopping by.