Category Archives: America

Sol Sender, from VSA Partners, takes us on a tour of the thinking, the process, and the runners up in designing the logo for what is easily the biggest brand of 2008. If you’re not familiar with identity work, it’s not easy, but it’s fun. Although I can’t imagine working on something with this much on the line. Seeing all the different iterations of the campaign logo is not only fascinating, it’s a great windo into the creative process of people at the top of my industry.

Today is the anniversary of Dr. Martin Luther King’s immaculate “I have a Dream” speech. Much will surely be said about how momentous it is that on this very day, nearly a half century later, our country has nominated an african american man for president of the United States of America. And what’s more, it’s his contest to lose by most accounts. In the context of this speech, and of what Dr. King stood for, I am so immensely proud of our nation. I am proud because I believe that Barak Obama’s meteoric rise is due in largest part, just as Dr. King would have wanted it to be, because of “the content of his character.”

This will easily be the best 17:28 of my day.