I had a short conversation with a colleague today about why I and another colleague both love riding scooters: the economy, the fun or riding, the chic simplicity of it. Her question was “Why don’t more people do this?”
America is such an odd place. We pave the way in so many areas, yet when you compare us to Europe or Asia (whole continents, mind you), we’ve completely missed the boat on scooters until just this last season. I’m really hoping that gas prices and practicality converge again this summer to continue the upward trend in scooter sales. ![]()
















I have a simple response to that question: masculinity. Look at the masculine pride America takes in its automotive heritage; a culture that continues to this day. The Dodge trend of “put a hemi in it” was the thesis of this mentality. Take that and compare it to everything a scooter stands for. It’s not a mystery, it’s just misguided american culture. When Americans get cold, they turn up the heat. When Europeans get cold, they put on a sweater. Americans prefer gas-guzzling engines and the mentality of “I pay for my (macho) lifestyle and F the rest of the world and everyone in it” to “chic simplicity.” Anything less it just “gay.”