I’m not saying that I’ve made up my mind, but if I were going to order another Cooper S it’d probably look like this. It’s what I think is the perfect blend of nice options and economical restraint. It’s also a spec aimed more at comfort than performance.
One sunny autumn afternoon when I was about 13, my dad and I were out collecting canned goods door to door as part of a Thanksgiving charity drive. We strolled house to house, our paper grocery bags filling with dusty boxes of mac ‘n’ cheese and squatty little neglected cans of tuna. The sun was getting low in the sky and as we entered yet another cull de sac, I saw something I’d never seen before.
The small car segment in America is in quite a state of flux right now. Used to be that compact cars were as unequipped as they were unsafe. The concept of a premium or even a luxury small car in America was completely foreign. More accurately, it was european. But in the last few years, the segment has really expanded. The BMW-bred MINI reboot in 1999 and the introduction of the Cooper to the US in 2001 marked a turning point in the segment. Here was the smallest production car available in the market, and not only was it efficient and safe, it was sporty and nice.
The MINI Cooper S and the Clubman followed, but more interestingly, the small car offerings in the US market at large got much better. The premium small car market since then has only really seen the introduction of the Volvo C30 and later the 1-series BMW. Premium small cars aside, the regular small cars available in the US simply got nicer by default. A great example of this is Scion’s redesigned 2008 xB. My wife just recently leased one to replace her petrol-chugging pickup truck, and we both really like it.